What you need to know about: choosing electricity providers and options
Albertans can choose their electricity provider and rate plan. You have the option to choose between your regulated rate provider and power retailers. This option to stay with your regulated rate provider will continue to be available.
There are different electricity products, with different rates, terms and services, and some will suit Albertans’ needs and budgets better than others.
Alberta's Utilities Consumer Advocate (UCA) provides detailed information on rate plans, price summaries and electricity providers contact information. Rate plans can include stable rate plans, “green” energy purchase plans and bundled plans for both electricity and natural gas.
Regulated rate companies offer the Regulated Rate Option (RRO). This is the default rate, which varies month to month and is based on short and long-term market prices.
Choosing Your Electricity Provider - Frequently Asked Questions
What is a power retailer?
Power retailers or competitive retailers have been offering their options for electric energy and other energy services to Albertans since 2001. They are retailers licensed by the Government of Alberta through Service Alberta, and they must comply with the Fair Trading Act.
The Utilities Consumer Advocate offers a price summary of all the competitive retailers rate plans which could include long term stable rate plans, “green” energy purchase plans or bundled plans for both electricity and natural gas.
Competitive retailers do not operate or maintain the wires that deliver your electricity. If you have any questions regarding outages or other power quality concerns, you must contact your wire service provider.
Regardless of your choice, your electricity bill will include charges for both electric energy use and distribution or delivery charges.
What is the Regulated Rate Option (RRO)?
The Regulated Rate Option (RRO) is the default rate for electricity. The RRO fluctuates month to month because it is based on short term market prices, just like the regulated rate for natural gas.
Regulated rate providers submit their RRO for approval to the appropriate regulatory body. The Alberta Utilities Commission (AUC) reviews the RRO rates of ENMAX, EPCOR and Direct Energy Regulated Services. Rates for municipally owned utilities are reviewed and approved by their city councils. RRO rates for the Rural Electrification Associations (REAs) are reviewed and approved by their respective board of directors. RRO service is specific to your geographic location.
Albertans who have not chosen a power retailer as their electricity provider, by default, choose to accept service from the regulated rate provider that operates in their service area.
A list regulated rate providers as well as historical rates are available from the Utilities Consumer Advocate (UCA).
Who takes care of my meter?
Regardless of the choice you make for your electricity provider, your meter services, including meter reading and maintenance, will still be provided by your distribution company.
If you learn to read your electric meter and regularly submit your own readings, it may result in more accurate readings than if your utility company estimates your consumption
What happens when my rate plan expires?
The Energy Marketing Regulation requires power retailers to obtain written or electronic consent from you at least 30 days but not more than six months before the expiration of your contract in order to renew the contract. At that time you can choose to remain with your current retailer, choose a different retailer, or choose to return to your regulated rate provider.
The Utilities Consumer Advocate (UCA) offers additional tips on what to be aware of when signing a contract with a power retailer.